Guillaume Johnson is a tenured research scholar in management and marketing at the French National Center for Scientific Research (CNRS). His research focuses on the sociopolitical dynamics of multicultural marketing with a special emphasis on race. He has explored these issues in France, South Africa, and the United States, and his work has been published in management, marketing and advertising journals such as Consumption Markets & Culture, Journal of Public Policy & Marketing, Journal of Advertising and Journal of Business Research. He serves on the Editorial Board of the International Journal of Advertising. He is co-founder and co-organizer of the Race in the Marketplace (RIM) Research Network and co-edited Race in the Marketplace: Crossing Critical Boundaries (Palgrave Macmillan, 2019). Prior to joining the CNRS, he held academic positions in South Africa and China.